Digital Marketing Manager

Responsibility

• Develop and implement digital marketing strategies

  Create and execute strategic digital marketing plans to achieve business objectives, including audience targeting, channel selection, campaign budgeting, and performance tracking.

• Manage website and content creation

  Oversee the development and maintenance of our website, ensuring it is user-friendly, optimized for search engines, and regularly updated with engaging and relevant content.

• Manage social media platforms

  Develop and execute social media strategies to increase brand awareness, engage with the target audience, and drive website traffic and conversions.

• Optimize search engine presence

  Implement on-page and off-page SEO best practices to improve organic search rankings and increase visibility on search engine results pages.

• Execute search engine marketing campaigns

  Plan and manage paid search campaigns, including keyword research, ad creation, bid management, and performance optimization to maximize ROI.

• Implement and track email marketing campaigns

  Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive customer engagement and retention.

• Analyze data and provide insights

  Monitor, analyze, and report on digital marketing performance metrics to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and achieve marketing goals.

Qualifications

• Bachelor's degree in marketing or related field

  A solid educational foundation in marketing or a related field is required.

• 5+ years of experience in digital marketing

  Proven experience in planning and executing successful digital marketing campaigns across various platforms.

• In-depth knowledge of digital marketing channels and strategies

  Strong understanding of SEO, SEM, social media management, content marketing, email marketing, and web analytics.

• Analytical and data-driven mindset

  Ability to analyze data, draw insights, and make data-driven decisions to optimize marketing performance.

• Excellent communication and interpersonal skills

  Strong written and verbal communication skills to effectively communicate marketing strategies and collaborate with cross-functional teams.

• Creative thinking and problem-solving abilities

  Ability to think outside the box, come up with innovative marketing ideas, and solve complex marketing challenges.